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how to succeed in small business
Jason Fried, CEO of 37signals, knows a thing or two about small business. His company has been developing apps for small businesses for seven years. But it’s how he runs his own company that reveals...
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martin lindstrom on marketers’ manipulation
Renown brand author, speaker, and advisor Martin Lindstrom joins me today to talk about the ways marketers manipulate customers and what we should do about it. The topic is the subject of Martin’s...
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killing retail giants
(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Because Steve and I are among...
View Articlesteve jobs on brand-building
On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever. “We have something you really have to see. And touch,” declares the invitation to the March 7th media...
View Articlestart strong, stay strong, finish strong
brand as business bit: OPEN Forum just published my latest column, 5Lessons from NBC’s ‘The Voice’ on How to Differentiate Your Brand. In addition to providing insights on differentiation, the blind...
View Articlemarketing as product and profit
brand as business bit: In Fast Company’s recent write-up on Red Bull, Red Bull Media House managing director Werner Brell is quoted as saying: “[Red Bull founder Dietrich Mateschitz] knew that success...
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professor peter fader on customer centricity
Get ready for interview guest to challenge everything you thought you knew about customer centricity! Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the...
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ford’s divided heart
In elementary school, there was a boy who really wanted me to “go steady” with him (yes, that’s what we called it back then.) He pursued me fervently and eventually persuaded me to say “yes.” Then,...
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mike fox on marketing at facebook
What are some of the latest developments in Facebook marketing? How is Facebook changing the nature of brand-building? These are some of the questions I cover in today’s interview with Facebook’s head...
View Articleaugust brand as business buffet
Been on vacation? You might have missed some good stuff to feed your brain — here are five of my pieces from this past month, in a virtual buffet of insights for you to choose from: strategy IS...
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